Why Mickey Mouse stills rocks

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Mickey Mouse celebrates his 90th birthday this year, and Edgars is celebrating in collaboration with Disney and you.
He's the most famous mouse in the world and probably the oldest too - Mickey Mouse turns 90 this year. Join in on the fun as Edgars celebrates his big day!

What's the deal?

Mickey’s debut appearance was in Steamboat Willie on 18 November 1928, and he’s been on a roll ever since. While his birthday has come and gone, the world's favourite mouse will continue marking the milestone with a series of worldwide celebrations, including a primetime television special and the World’s Biggest Mickey Mouse Party hosted at Disney Parks around the world!


Where's the party?

You can head to Edgars to join the fun! In a collaborative sponsorship between Edgars and Disney, we're hosting a range of exciting events, including themed mall exhibitions at venues around South Africa. Visit Canal Walk between 16 and 25 November to get in on the action.
Mickey pocket Tee 129.95
Mickey Tee 149.95

 Mickey-adorned products will be available for women, men and kids, from comfy pj's to fun graphic tees, along with exciting in-store instalments for a dazzling customer experience. Come and join the fun as Edgars brings this uplifting and heart-warming global event home.

 Mickey’s retail hall of fame

Mickey’s first appearance may have been on film, but it wasn’t long before he made his way into stores. In late 1929, Walt Disney was walking through a hotel reception in New York City, when a man approached him asking if he could put Mickey Mouse on a children’s pencil tablet he was making. Needing the $300 the man offered, Walt agreed. That tablet was the beginning of Disney licensing. It didn’t take long for Roy, Walt’s brother and business partner, to pick up on Mickey's commercial potential and get to work. A young seamstress, Charlotte Clark, made the first Mickey plush dolls in 1930, and Ingersoll unveiled the cult classic wristwatch in which Mickey’s arms tell the time in 1933. Disney watches have been produced ever since.
Fleece dress 199.95; Minnie Bow dress 199.95; Mickey promo tee 59.95; Mickey special cap 59.95 & Mickey hoodie 129.95


Mickey and fashion are a match made in heaven

Disney’s design collaborations are all about creating beautiful pieces celebrating characters that tell beloved stories. Mickey has featured in a variety of high-end designer collaborations. In August 2011, haute couture jewellers Chopard launched a Mickey Mouse-inspired collection that included watches, necklaces, rings and bracelets. Fashion designers such as Dolce & Gabbana, Tommy Hilfiger, Anya Hindmarch and Marc Jacobs have collaborated with Disney on Mickey Mouse inspired clothing and accessory ranges. Mickey Mouse has also had a big influence in the design world, where designers such as Terence Conran and Ingo Maurer have featured him in their work. The mouse certainly gets around. 

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