While men are getting more acquainted with the practise of daily grooming and maintenance, there are still common mistakes made that should be avoided. From unkempt eyebrows to scaly handshakes, we break down the most frequent faux pas and how to fix them – fast!
THE FIX
No, guys – despite what you think, your skin is not so tough that it doesn't need daily SPF. Sunscreen isn’t just for beach days and holidays; it should be applied all year round to help not only prevent skin cancer but also early signs of ageing.
ClarinsMen UV Plus Anti-Pollution SPF 50 UVA-UVB 370
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THE FIX
The skin on your face is very different to that on your body. Thinner, delicate and easily damaged, it requires a dedicated cleanser designed for both the face and beard. Regular soap, shower gel or body wash foam up the oil on your skin and rinse it away, raising the pH and drying out your skin. Opt for a product that is formulated to gently clean your face and fuzz without completely stripping the natural oils that keep your beard and skin healthy.
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Kiehl’s Facial Fuel Energizing Face Wash Gel Cleanser For Men 380
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THE FIX
This is common and understandable. But overspraying your cologne or deodorant is not necessary – and it’s a waste. Fragrances are meant to enhance your natural scent, not overpower it. Limit yourself to no more than two spritzes to your bare chest and wrist, as your body heat will continue to push out the scent throughout the day.
Dior Sauvage Parfum 100ml XXX
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THE FIX
Our hands and feet tend to work overtime, and yet they are often forgotten in the grooming routine. While a monthly mani and pedi does wonders, it can be expensive. We suggest applying a nutrient-dense hand and foot cream every morning and night to combat the dryness.
Elizabeth Arden Eight Hour Cream Intensive Moisturizing Hand Treatment 285
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THE FIX
Unkempt, unruly eyebrows; nose and ear hairs peaking out; and a neck beard: these are all signs that you are suffering from grooming neglect. Just like your daily shave, these parts of your facial hair also need to be regularly tamed and trimmed so that you are indeed putting your best face forward.
Philips All In One Trimmer 499.95

Did you know that as you age your skin requires targeted treatment and care specific to your age? We focus on the 20s, 30s and 40s and beyond for the best possible skin care.
Yes, you’re at peak physically, and signs of ageing might not even be showing – lucky you! – but it’s no reason to neglect skin care. Trust us. Start now, before your skin starts changing to delay signs of ageing later on. Luckily, the requirements are basic. Cleanse, exfoliate one a week and moisturise and SPF (very NB) daily. Men in their 20s generally have oilier skin than women, so look for oil-fighting cleansers (to keep dirt and sebum off your face) and oil-free moisturisers (to seal in moisture and prevent wrinkles in the future). If you suffer from acne and breakouts, opt for treatments containing salicylic acid or benzoyl peroxide.

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By now you should already have a well-established skin routine of cleansing, exfoliating, hydrating and SPF-ing. But your 30s requires a little more focus and targeted treatment. Your 30s sees a decline in the rate of cell turnover, which leads to a drier and duller complexion. Add a serum with active ingredients like peptides, antioxidants and vitamins into your daily routine. These added ingredients help stimulate cell turnover. The skin around your eyes will start to crinkle, thin and darken so incorporating an eye cream packed with heavy-hitting ingredients like hyaluronic acid, retinol and vitamin C will help with these symptoms. Your skin in your 40s will thank you for using masks in your 30s. They’re known to deliver concentrated ingredients to your skin, targeting specific concerns and areas. Because masks sit on your skin for longer, the ingredients will penetrate deeply, benefitting you even more.

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Your 40-year-old skin will definitely show if you’ve been taking good care of it for the last 20 years. If not, although it’s never too late, your cell turnover rate is at its lowest and collagen production too will be slow. Your whole 40s should be concerned with fighting the visible signs of ageing, meaning your routine should include powerful antioxidants and retinoids to help with collagen production skin texture. Hydration is also crucial from here on out. Switch to a thicker, richer moisturiser or hydrating serum. Use overnight creams to amplify the natural night-time repairing process and make regular use of masks packed with active ingredients.

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A targeted skincare regimen can make the world of difference when it comes to boosting your complexion and looking more fresh and alert. These are the must-have products that will kick-start your journey to becoming impeccably groomed… with minimal effort.

1. A FUNCTIONAL FACE WASH

A targeted face wash is the cornerstone of any solid skincare routine – it’s like a reset button for your face, refreshing your complexion by removing impurities that build up on the skin’s surface every day and night. Select the ideal formula by considering your skin’s needs: those with an oily complexion will benefit from a cleanser that eliminates excess oil and unclogs pores, while those with flaky, tight facial skin should opt for a gentle cleanser with moisturising properties. A cleanser and exfoliator hybrid is also a great option for a truly clean and smooth finish. This one-step product purges dirt and oil like a face cleanser, while gently scrubbing away dead cells like an exfoliator, to reveal the fresh skin beneath.

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2. MOISTURISER WITH SPF

Moisturiser is the star of the show when it comes to firming, hydrating and energising your skin. It leaves skin feeling smooth and supple, and helps soften fine lines, deep wrinkles, and other visible signs of ageing. Make sure to select one that contains an SPF to protect your skin from cancer, wrinkles, sunspots and other deleterious effects of sun exposure.

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3. THE MULTI-PURPOSE SHAVING TREATMENT

A targeted shaving product is key for a comfortable, top-quality shaving experience. Look out for an all-in-one cream or balm that serves as a pre-shave treatment, shave cream and aftershave, allowing you to enjoy the benefits of all these products without any additional steps.

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4. A SIGNATURE SCENT

An irresistible fragrance is an effortless way to add to your appeal and leave a lasting impression, without changing your look. Find one or two classic scents you really like, and try before you buy – each spray reacts differently with your unique body chemistry, so it’s a good idea to determine whether it really suits you before you commit. Typically woody, spicy or oriental scents are a good fit for the winter months, while lighter, citrusy scents work best in spring and summer.

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5. A NOURISHING LIP BALM

Having dry, cracked lips is never a good look and because the skin on your lips is thinner than it is on the rest of your body it’s even more prone dryness and cracking hence why applying a  nourishing lip balm regularly is key. Look out for balms with nourishing oils like sunflower, castor, or tea tree, and skin-smoothing butters like cocoa or shea as these will leave your lips looking soft and smooth.

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Get excited for the latest beauty releases from our favourite brands. From skincare to make-up to fragrances, these are the treasures to add to your wish list.

Elemis Superfood Kefir-Tea Mist 625

Facial mists usually hydrate, set make-up or tone the skin, so imagine our delight when the latest formula from Elemis promises to do all three! Vegan friendly and formulated for all skin types, this cooling, antioxidant-rich mist is just what your beauty regimen needs.

Chanel Bleu De Chanel Shaving Cream 960; Chanel Bleu De Chanel 2-in-1 Moisturizer for Face and Beard 890; Chanel Bleu De Chanel 100ml EDP 2090

For the men out there looking to add a stylish touch to their shaving experience, look no further than the new grooming range from Chanel. Easily incorporated into a daily routine, these essentials ensure both a perfect shave and richly moisturised skin, while prolonging the aromatic, woody trail associated with Bleu De Chanel.

La Mer The Lip Volumizer 1000

We’re swooning over this luxurious new emulsion from La Mer, which helps lips look and feel plumper, smoother and softer. Infused with the brand’s iconic Miracle Broth, this serum-inspired lip gloss can be worn on its own, under your lipstick for a smoother application, or over it for a subtle iridescent shine.

Revlon PhotoReady Candid Natural Finish Anti-Pollution Foundation 129.99

Inspired by skincare, Revlon’s latest foundation offering applies just like a moisturiser, blending seamlessly into the skin while still providing buildable coverage. Powered by antioxidant and anti-pollution Vitamin E, as well as anti-blue light (from your phone) ingredients, this lightweight formula will leave your skin feeling soft and hydrated all day long.

Gosh Denoderm Range

Gosh makes its first foray into skincare with the Denoderm range. Currently featuring eight different products – we especially love the Collagen Booster Serum and the Prime ’N Refresh Eye Cream – this skincare range is not only affordable, it also works in perfect unison with your favourite Gosh make-up.

Gosh Denoderm Micellar Cleansing Water 195
Gosh Denoderm Prime’N Refresh Eye Cream 195
Gosh Denoderm Collagen Booster Serum 295
Gosh Denoderm 24h Moisture Cream 395

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Dolce & Gabbana Intenseyes Cream Eyeshadow Stick 585 each 

Cropping up on just about every major runway was the make-up trend of the season – colourful eyeliner. Lucky for us, Dolce & Gabbana has just launched a range of creamy eye-shadow sticks that make getting the look oh so easy! Available in 12 iconic shades, with matte and shimmer finishes, these sticks are the perfect on-the-go tools to give your eyes instant, intense colour.

Giorgio Armani Sì Fiori 50ml EDP 1590
This new version of Sisley’s signature lipstick, Le Phyto Rouge, combines skincare ingredients such as ultra-moisturising hyaluronic acid with a smooth, gel-like texture. Highly pigmented, this formula leaves lips feeling silky smooth – and drenched in colour.

Chanel Le Eaux Paris - Riviera 125ml EDT 2070

If you’re dreaming of a summer holiday, then allow Chanel’s latest olfactory sensation to transport you to the warm and sunny Mediterranean coastline of the Côte d’Azur. This warm and soothing scent is a heady mix of floral and citrus notes – the perfect addition to any fragrance lover’s collection.

Sensai Absolute Silk Micro Mousse Treatment 2815

Beauty brand Sensai has just extended its product line to include a new range called Absolute Silk. Infused with koishimaru silk, a rare Japanese silk, the collection specifically targets ageing skin. Featuring micro-carbonated bubbles, this fine mousse boosts the skin's condition and prepares it for further treatment.

Elemis Peptide⁴ Plumping Pillow Facial 1235

This super-cooling gel mask from Elemis is a hydrating overnight treatment that drenches the skin in moisture and prevents further water loss, so skin looks younger and feels plumped upon waking.

Giorgio Armani Armani Code Absolu 110ml EDP 1860

The latest addition to the Armani Code family includes the fragrance’s classic signature base of Tonka bean, but amplified with warm notes of rum and vanilla, together with hints of green mandarin. It's a sexier and more daring version of the original, and with such a high percentage of essential oils, it’s sure to last all day and night.

Hair trends

Retinol remedy

Grooming oils

Fragrance update

Beard care

Pollution proof 

Optimal hydration

If there’s ever a time to rise to the occasion and look sharp, Valentine’s Day is surely it. Follow our grooming guidelines to look on point for your date and boost the romance quotient.

Don’t neglect your personal grooming in the midst of all your romantic V-Day planning, because no matter how well dressed you might be on the day, puffy eyes or tired-looking skin won't go unnoticed. Here’s how to look your handsome best on the big day.

KEEP IT CLEAN

Kick off the process by cleansing your face with a product that removes dirt and sebum from the skin’s surface without stripping it of essential oils. Next, exfoliate with a gentle scrub to remove dead skin cells and other debris. Exfoliating is also a vital pre-shave step as it opens your pores and lifts facial hairs away from your skin, preparing the way for a comfortable and smooth shave.

Clinique For Men Face Wash 385
ClarinsMen Exfoliating Cleanser 360
Tom Ford For Men Exfoliating Energizing Scrub 925

BE A SMOOTH OPERATOR

Keeping your facial fuzz in check is an important step in the grooming process. First, apply a thick, lotion-like shave cream to your skin to hydrate and protect it while you shave. Post shave, use a natural aftershave to calm and soothe sensitive areas. If you have a moustache or beard, treat it with a beard oil or balm to keep it soft and styled.

Kiehl’s Grooming Solutions Nourishing Beard Grooming Oil 480 
ClarinsMen Smooth Shave Foaming Gel 305
Nuxe Men Gentle Toning Lotion 245

HYDRATE AND REFRESH

Keep your face soft and supple with a nourishing moisturiser. Products enriched with hydration-boosting ingredients and antioxidants will brighten a lacklustre complexion, for a fresh, youthful face.

Clinique For Men Maximum Hydrator 610
Elemis For Men S.O.S Survival Cream 1110
Sisley Sisleÿum For Men Anti-Age Global Revitalizer 3135

TACKLE DARK CIRCLES

Use a hard-working eye cream to diminish dark circles and smooth fine lines. Look out for a product containing power ingredients like hyaluronic acid, which plumps and firms dehydrated skin, and caffeine, a natural antioxidant with a knack for minimising puffy bags and energising tired-looking complexions.

Filorga Optim-Eyes Eye Contour 885
Kiehl’s Eye Alert 270
La Mer The Lifting Eye Serum 3660

SERVICE YOUR LIPS

Dry, cracked and chapped lips are not going to encourage any romantic displays of affection. Make sure your lips are smooth and healthy by applying a lip balm regularly leading up to your date. If you’re put off by notions of glossy, fruit-scented sticks, think again – there are plenty of no-shine formulas geared towards men whose lips need a moisture boost.

Kiehl’s Facial Fuel No-Shine Moisturizing Lip Balm 220
Lab Series Pro LS Lip Tech Lip Balm 205
Tom Ford For Men Hydrating Lip Balm 550

BE HANDS ON

Rough, dry hands are an instant turn-off. You may think your body lotion is good enough for your hands, but this is not necessarily the case. Hand creams are formulated with a thicker consistency than body creams, and contain nourishing ingredients such as nut butters and vitamins A and E, for soft, smooth hands that invite intimacy.

Elizabeth Arden Eight Hour Cream Intensive Moisturizing Hand Treatment 270
Nivea NourishingCare Hand Cream 34.99
Clarins Super Restorative Hand Cream 705

WEAR A SENSUAL SCENT

Your date won’t be able to resist an incredible scent, so put some thought into your V-Day fragrance choice. You could play it safe with your signature scent, but for those wanting to make more of an impact we recommend a deeper, richer fragrance with notes of cedar, patchouli, oud and even rose. These fragrances are stronger, with more projection, than your day-to-day choice, so simply spray a little on each wrist, followed by a dab on the neck, to prevent fragrance overload.

Bvlgari Man Wood Essence 100ml EDP 1640
Giorgio Armani Code 125ml EDT 1727
YSL M7 Oud Absolu 80ml EDT 1550


Photography: Getty Images
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