How to rock the denim-on-denim trend without looking like a cowboy

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Double down on denim for a look that’s as cool as it is comfortable.
When it comes to versatility, comfort and laid-back cool, denim can’t be beaten. Considering its universal appeal, it’s not surprising that wearing denim with more denim is a trend that’s come back into fashion. It can be tricky to pull off though, so take our advice to look hot without trying too hard.

Go for contrast

Keep the look casual and cool with denims that are visibly different, like blues with shades of grey or black. Once you’ve mastered the basic look try breaking it up with printed T-shirts and other interesting pieces.


Stay consistent

Another option is to wear similar pieces together: dark with dark, faded with faded and washed with washed. Avoid looking matchy-matchy and add a solid colour, whether it's neutral like white or a vibrant colour, it will make your whole look more sleek.


Live on the edge

If you tend to play it safe with your style we dare you to step out of your comfort zone and take a fashion risk. Distressing, patchwork or slogans on your denim add interest to your look and show you’re not afraid to try something different.



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