Why faux fur is trending now more than ever

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With major fashion houses stepping away from fur, we explore why faux fur is the way to go, and how to style it this winter.
With London Fashion Week becoming the first global fashion week to ban animal fur, it raised the question: Does real fur have a place in fashion?
Written by Candice Bresler

Well, if you listen to the likes of Gucci, Michael Kors, Tom Ford, John Galliano, Jimmy Choo, Versace and, most recently, Prada – the answer is a resounding ‘no’, with these powerhouses all having banned fur from their collections. And who are we to argue with fashion royalty?

But, if you’re still looking for your fix of cosy this winter, don’t despair – faux fur has quickly stepped up to the plate as the affordable and cruelty-free alternative. We tip our faux-fur cap in gratitude to the likes of Burberry and Givenchy for bringing the faux to their runways this past season – with Cara Delevingne closing the former’s show in a rainbow cape that would give Joseph a run for his money.

If faux is good enough for the legends of the runway, then you can bet your ethically-sourced, cruelty-free faux-fur beanie that it’s good enough for us. Let’s take the looks from fashion week to your winter closet with our pick of this season’s hottest faux fur.

The faux-fur jumper

When faux fur meets colour blocking and one of this season’s hottest colours – mustard – you know it’s love. Pair your faux-fur jumper with a bold sock boot and keep the rest of your outfit neutral, for a look as warm as it is hot.
Free 2BU long-length denim jacket 799.95 SHOP NOW; Free 2BU colour-block faux-fur top 349.95; Free 2BU zip-up turtleneck 159.95; Kelso striped paperbag trousers 299.95; Accessorize tassel earrings 249Steve Madden sock boots 1599

The statement jacket

Ticking all the boxes, we totally believe that a faux-fur jacket counts as a wardrobe essential – paired with your favourite pair of jeans, it’s your go-to winter look. Ready to take it up a notch? The fashion-forward among us can keep it interesting with a bold, statement-making jacket. Oh, is that a touch of mustard we see too? Unapologetically obsessed.
Free 2BU faux-fur hooded jacket 599.95 SHOP NOW ; Free 2BU checked crop top 279.95; Free 2BU zip-detail turtleneck dress 259.95; Free 2BU checked ¾ pants 279.95; Burberry sunglasses 2790Shelley ankle socks 39.95; dad sneakers 399.95 
Free 2BU side-stripe faux-fur jacket 599.95; Free 2BU denim jacket 499.95; Free 2BU striped chenille knit 299.95 SHOP NOW; Free 2BU denim jeans 399.95Accessorize earrings 199; Free 2BU rings (set of 6) 79.95; leopard-print belt 149.95

The luxe faux-fur bag

Add a feminine touch of fun to your look with a faux-fur bag in one of our two favourite tones – lilac or blush pink. Both colours allow you to dress your look up or down, whether you’re going for head-to-toe denim or a luxe look for a night out. When debating size, we suggest keeping it small and chic – trust us, it’ll still get heads turning.
Levi’s studded denim jacket 1299; Free 2BU chenille hooded knit 349.95 SHOP NOW; Free 2BU raw-hemmed denims 399.95; Kelso tassel earrings 59.95; Accessorize glitter bangles 79; Free 2BU faux-fur belt bag 299.95 SHOP NOW; Steve Madden multicolour sneakers 1399
Free 2BU popcorn knit jersey 349.95; Free 2BU pleated PU skirt 299.95 SHOP NOW; Accessorize earrings 299; Free 2BU rings (set of 6) 79.95; Free 2BU faux-fur sling bag 299.95 SHOP NOW

The faux-fur hat

An instant touch of winter luxe, use a faux-fur hat as a way to extend the tones of the rest of your outfit – we don’t need to tell you about tonal dressing again, do we? Making sure you’re toasty warm and bringing the fashion fire, black’s our go-to, all day, every day for this season’s hottest hat choice.
Free 2BU faux-fur hat 249.95 SHOP NOWFree 2BU colour-block knit 349.95; Free 2BU side-stripe leggings 299.95; Accessorize hoop earrings 149; Free 2BU chain 99.95 (worn on hat); Free 2BU feather necklace 59.95 (worn in hair)
Fashion direction & production: Brittany Penebre. Photography: Jacobus/Hero creative. Hair & make-up: Shahnaz Cola Wrensch/Supernova. Styling: Rushana Burton. Models: Lindiwe/Boss Models.

All items subject to availability. Prices may change.

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