Power dressing: strong new looks for the modern woman

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Power dressing is less about shoulder pads and pencil skirts and more about feeling confident and empowered as a women. We take our power dressing cues from these celebrity women.
A fashion movement that began in the '80s, power dressing in the year 2020 is less about shoulder pads and tailored suits and more about clothing that makes you feel your best. Unleash your power with these modern updates.
Written by Robyn Steinlechner

The power dress

Look the part while reflecting your own personal style. A structured statement dress oozes she-means-business. Style it over a classic shirt for a look that will keep your fashion game on-point. Or wear it cinched at the waist; the flattering shape rendered in a timeless check will help create an effortless working wardrobe.
Nafessa Williams
Kelso checked tunic dress 399.95; Kelso classic shirt (underneath dress) 279.95; Free 2BU bag 349.95; Kelso analog watch set 549.95 SHOP NOW; Free 2BU court heels 279.95

The pant suit

The centrepiece of a power dresser's closet has always been the tailored suit. Give this chic ensemble a 2020 update with a saturated spiced-up colour that's sure to make a lasting impression. Finish the look with a killer pair of heels for the ultimate boss babe look.
Kelso blazer 599.95 SHOP NOW; Kelso Petite blouse (underneath blazer) 279.95; Kelso suit pants 279.95; chunky circle earrings 59.95 SHOP NOW; Free 2BU pointed-toe transparent heels 349.95

The white shirt

The humble white shirt is one of the most versatile items in any woman's wardrobe. Whether you wear it oversized, tucked in or knotted, buttoned up or backwards, a white shirt looks different on everyone. 
Masentle Mokoena
Kelso classic shirt 279.95; Kelso checked scarf 229.95; Kelso checked button-detail skirt 299.95; Guess stainless steel watch 3195 SHOP NOWFree 2BU pointed-toe strappy heels 379.95

The floral solution

Power dressing doesn't mean you have to abandon your feminine side, in fact you should embrace it. Femininity is power so choose a statement dress in a bold floral print for an eye-catching look that's both strong and stylish.
Chloe Sevigny
Kelso floral dress 299.95; Free 2BU bag 399.95; drop earrings 79.95 SHOP NOW; bangles (set of 3) 59.95 SHOP NOW; Free 2BU pointed-toe clear heels 349.95

The blazer

Build up your CV and your style credibility simultaneously with a bold blazer. Suit up and step out in head-to-toe suiting, or opt for a deconstructed look and layer the blazer over a pair of rider shorts for a seriously stylish twist that still exudes self confidence.
DJ Zinhle
Kelso peplum shirt 299.95; Kelso Petite blazer 449.95 SHOP NOWKelso Petite suit pants 299.95 SHOP NOW; Kelso top-stitch shopper bag 399.95 SHOP NOW; Free 2BU court heels 299.95

A power combination

For a traditional take on power dressing, you can't go wrong with the classic pairing of a black dress over a crisp white collared shirt. Bring in a pop of colour with a pair of statement heels – the perfect way to break-up the otherwise monochrome look.
Olivia Culpo 
Kelso Tall collared shirt (underneath dress) 299.95 SHOP NOW; Kelso frill-detail dress 349.95 SHOP NOW; 3-row midi hoop earrings 59.95 SHOP NOW; Kelso PVC ankle-strap heels 349.95; Kelso front zip-pocket bag 299.95 SHOP NOW


Fashion editor: Rushana Burton. Fashion assistant: Primrose Skolo. Stills photography: André Wepener.
All items subject to availability. Prices may change.

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