Did you know that as you age your skin requires targeted treatment and care specific to your age? We focus on the 20s, 30s and 40s and beyond for the best possible skin care.
Yes, you’re at peak physically, and signs of ageing might not even be showing – lucky you! – but it’s no reason to neglect skin care. Trust us. Start now, before your skin starts changing to delay signs of ageing later on. Luckily, the requirements are basic. Cleanse, exfoliate one a week and moisturise and SPF (very NB) daily. Men in their 20s generally have oilier skin than women, so look for oil-fighting cleansers (to keep dirt and sebum off your face) and oil-free moisturisers (to seal in moisture and prevent wrinkles in the future). If you suffer from acne and breakouts, opt for treatments containing salicylic acid or benzoyl peroxide.

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By now you should already have a well-established skin routine of cleansing, exfoliating, hydrating and SPF-ing. But your 30s requires a little more focus and targeted treatment. Your 30s sees a decline in the rate of cell turnover, which leads to a drier and duller complexion. Add a serum with active ingredients like peptides, antioxidants and vitamins into your daily routine. These added ingredients help stimulate cell turnover. The skin around your eyes will start to crinkle, thin and darken so incorporating an eye cream packed with heavy-hitting ingredients like hyaluronic acid, retinol and vitamin C will help with these symptoms. Your skin in your 40s will thank you for using masks in your 30s. They’re known to deliver concentrated ingredients to your skin, targeting specific concerns and areas. Because masks sit on your skin for longer, the ingredients will penetrate deeply, benefitting you even more.

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Your 40-year-old skin will definitely show if you’ve been taking good care of it for the last 20 years. If not, although it’s never too late, your cell turnover rate is at its lowest and collagen production too will be slow. Your whole 40s should be concerned with fighting the visible signs of ageing, meaning your routine should include powerful antioxidants and retinoids to help with collagen production skin texture. Hydration is also crucial from here on out. Switch to a thicker, richer moisturiser or hydrating serum. Use overnight creams to amplify the natural night-time repairing process and make regular use of masks packed with active ingredients.

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If your skin care regimen is like that of the Kardashians – you just can't keep up with it all anymore! – it might be time to streamline. These five simple yet effective steps are all you need for luminous skin.

1. Refresh with a quality cleanser

A luminous complexion starts with your cleanser. Use twice daily to remove impurities and prepare your skin to absorb the products that follow. Using the right cleanser for your skin type makes all the difference. Oily and combination skins benefit from mild exfoliating cleansers, formulas containing salicylic are great if you are acne prone, while hydrating or cream cleansers work wonders for those with a dry complexion.

2. Exfoliate for a smooth finish

Regular exfoliation is key to remove dead cells that build up on the surface of your skin, causing a dull and uneven complexion. Oily complexions require regular exfoliation (roughly every second day), while those with dry skin should only exfoliate once or twice a week max, to avoid stripping the skin of moisture. Chemical exfoliators such as AHAs and BHAs are ideal for sensitive skins, as they penetrate deeper and are less harsh than physical exfoliators.

3. Don’t forget to tone

Many women skip this step, but toning plays a valuable role in skin care by helping to shrink pores, balance pH levels and remove traces of dirt and make-up that remain after cleansing. Modern toners are more gentle, effective and nourishing than the alcohol-rich toners of old, plus they target a variety of skin concerns and provide a healthy, receptive base for the products that follow.

4. Enhance your complexion with a serum

Serums are the pièce de résistance of high-quality skincare. With their light consistency and high concentration of active ingredients, serums are able to penetrate deep into the skin where they can get to work on brightening, repairing, hydrating and energising your complexion. Look out for a serum containing ingredients that cater to your skin’s specific needs, such as retinol – considered the gold standard in skin smoothing – or vitamin C, which brightens the complexion for a youthful finish.

5. Use a Multi-Tasking Moisturiser

This is the last step in your routine, and serves to hydrate and nourish your skin, while locking-in the benefits of the products applied before it. Moisturiser also provides a shield on the outermost layer of the skin, protecting it from the elements, pollution, and other harmful agents. Select a light and oil-balancing moisturiser if you have oily skin, or a rich and nourishing product if your skin requires some TLC. Make sure your moisturiser includes an SPF to reduce the risk of premature ageing, pigmentation, and other damaging effects of UV exposure.

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Synonymous with looking flawless and sporting a perennially just-back-from-vacation glow, Beyoncé is well aware of the glam some (or lots) of glow can bring to your look. And although Queen Bey might have a bevy of hair and make-up artists at her disposal, there are a few signature tricks we can share that will help you shine.

1.
Prep eyelids with a pressed powder

Once you’ve applied your hydrating or light-reflecting foundation, the next step is to prime the lids with a pressed powder or primer to ensure that your eye make-up does not crease or wear off.

2.
Line the lower lash line with a bronze eye shadow

Applying a metallic eye shadow along the lower lash line creates a softer, more diffused line that makes your eyes pop and appear bigger.

3.
Using an eye shadow brush, apply a gold metallic eye shadow to your lid

When it comes to applying the metallic shadow, pack the most pigment at the centre of the lid, and then soften the edges by blending the shadow out slightly past your crease.

4.
Apply a highlighter to the inner corner of the eye as well as along the lower lash line

Strategically placed highlighter is your secret weapon to making your eyes look bigger and brighter. Adding the highlighter to the inner corners and lower lash line is particularly helpful if your eyes are small or close-set; this helps create the illusion of more space between the eyes, making them look larger.

5.
With a fan brush, add a powder highlighter in a ‘C’ shape from your temple to your brow bone, along the bridge of your nose and along your Cupid’s bow

A fan brush should be your go-to tool for applying highlighter to the areas of the face that the sun naturally hits, as it’s great for feathering the product, which gives it more of an airbrushed finish.

6.
Apply mascara with a small fan brush

A small fan brush will ensure you are able to deposit product close to the base of the lashes resulting in fuller and longer lashes, both on top and bottom.

7.
Line your waterline with a nude pencil

Lining your waterline with a nude pencil instantly makes your eyes appear bigger and less tired.

8.
Complete your golden glowing look with a nude gloss

A moisturising gloss with a nude wash of colour complements this look best, as it’s sheer enough not to draw too much attention away from your glowing make-up and it will also add an element of luminosity to your pout.

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